La Pruina Vini Primitivo Puglia IGT 2023

Primitivo—undoubtedly the Italian red wine trendsetter in recent years, is now an essential in any wine collection. But what makes Primitivo so popular?

It's the versatility of this grape variety—from affordable, fruity pleasures to bold, oak-aged powerhouses, Primitivo offers something for every palate. Yet, at its core, it's the captivating fruit profile, often reminiscent of liquorice, that defines these wines. In short, Primitivo is pure enjoyment, perfect for countless occasions.

Consistency defines La Pruina, and their 2022 Primitivo Puglia IGT exemplifies this with its abundant fruit and pure drinking pleasure. Aromas burst with ripe red berries, underscored by a subtle hint of liquorice. The promise is fulfilled with the first sip—lush fruit sweetness, vibrant red berries, and a touch of minerality. Lively acidity engages playfully with the sweetness, leading to a finish of sour cherry, delicate liquorice, and a hint of sultana.

To fully savour its depth, give this Primitivo some air—each sip unfolds more layers of flavour, ensuring the ultimate drinking pleasure.

Perfect for any occasion, this Primitivo shines at celebrations and gatherings with friends. For a refreshing twist, try it lightly chilled at a summer garden party.

Fun fact: The label pattern pays homage to the iconic tile designs of ancient Roman manor houses in Apulia.